Selling premium content without Paywall Schema = Google thinks you're cloaking. With Schema = Google knows paywalled part and doesn't penalize.

In this tutorial, you'll add Paywalled Content Schema to Blogger membership posts. Follow along and you'll avoid Google penalty for paid content in 2025.

Step 1: Why Paywalled Schema Saves You From Penalty 2025

Google penalizes if you show full content to Googlebot but hide from users.

  1. No cloaking penalty: Schema tells Google which part is paywalled - safe
  2. Flexible sampling: Google shows free part in search, paywall part greyed out
  3. Discover + News: Paywalled articles still appear in Google News if Schema correct
  4. Subscription label: Google adds "Subscription" badge to attract buyers

Image: Google search showing "Subscription • $5/month" badge under blog post

Step 2: Add Paywalled Content Schema to Blogger Premium Post

Paste this in post HTML editor.

  1. Posts → Edit Premium Post → Switch to "HTML" view:
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "NewsArticle",
  "headline": "Advanced Blogger SEO Checklist - 50 Pro Secrets (Premium)",
  "description": "50 advanced Blogger SEO secrets that boosted my traffic 300%. Includes theme speed, Schema stacking, internal linking map.",
  "datePublished": "2025-10-26T08:00:00+01:00",
  "dateModified": "2025-10-26T08:00:00+01:00",
  "author": {
    "@type": "Person",
    "name": "Your Name"
  },
  "publisher": {
    "@type": "Organization",
    "name": "Your Blog Academy",
    "logo": {
      "@type": "ImageObject",
      "url": "https://yourblog.blogspot.com/logo-200x200.png"
    }
  },
  "image": "https://yourblog.blogspot.com/seo-checklist-premium.jpg",
  "isAccessibleForFree": "False",
  "hasPart": [
    {
      "@type": "WebPageElement",
      "isAccessibleForFree": "True",
      "cssSelector": ".free-preview"
    },
    {
      "@type": "WebPageElement",
      "isAccessibleForFree": "False",
      "cssSelector": ".paywalled-content"
    }
  ]
}
</script>

Step 3: Mark Free vs Paywalled Sections in Post

Add these classes to your actual post content:

<div class="free-preview">
<h2>What You Will Learn in This Premium Guide</h2>
<p>In this premium checklist, you will get 50 advanced SEO secrets I used to grow from 0 to 100k monthly visitors on Blogger. This guide is for serious bloggers only.</p>

<h3>Free Preview: 5 Secrets You Get Free</h3>
<ol>
<li>How to add Article Schema</li>
<li>How to fix mobile speed</li>
<li>How to add internal links automatically</li>
<li>How to get featured snippets</li>
<li>How to add FAQ Schema</li>
</ol>
<p><strong>Want remaining 45 secrets? Unlock full guide below for $5.</strong></p>
</div>

<div class="paywalled-content" style="background:#fff3cd;border:2px dashed #ffc107;padding:20px;border-radius:8px;margin:20px 0;">
<h2>🔒 Premium Content - Members Only</h2>
<p>This content is locked. Subscribe to unlock full 50 SEO secrets.</p>

<h3>Secret #6: Theme Speed Trick</h3>
<p>[Premium content here - full tutorial]</p>

<!-- Rest of 45 secrets -->

<div style="text-align:center;margin-top:20px;">
<a href="https://yourblog.blogspot.com/p/subscribe.html" style="background:#ff6f00;color:#fff;padding:15px 30px;text-decoration:none;border-radius:6px;font-weight:bold;display:inline-block;">Subscribe for $5/month to Unlock</a>
</div>
</div>

Step 4: Paywall Types - Choose Your Model

Paywall Type isAccessibleForFree Use Case
Full paywall False for entire article All content paid, no free preview
Free preview + paid rest True for .free-preview, False for .paywalled-content Best for SEO - Google indexes free part
First 3 free articles/month Use cssSelector + subscription Metered paywall like Medium

Step 5: Add Subscription Offer Schema (Optional but Powerful)

Add this second script for subscription button:

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "NewsArticle",
  "isAccessibleForFree": false,
  "hasPart": {
    "@type": "WebPageElement",
    "isAccessibleForFree": false,
    "cssSelector": ".paywalled-content"
  },
  "potentialAction": {
    "@type": "SubscribeAction",
    "target": "https://yourblog.blogspot.com/p/subscribe.html",
    "expectsAcceptanceOf": {
      "@type": "Offer",
      "price": "5.00",
      "priceCurrency": "USD",
      "description": "Monthly membership - unlock all premium SEO guides"
    }
  }
}
</script>

Step 6: Test Paywalled Schema + Fix Errors

  1. Rich Results Test: search.google.com/test/rich-results → Enter URL → Must show "Paywalled content" valid
  2. Schema Validator: validator.schema.org → Check isAccessibleForFree values True/False capital T/F
  3. Google Search Console: Enhancements → No cloaking errors
  4. Fix: True/False spelling: Must be "True" or "False" string, not true/false boolean or 0/1
  5. Fix: cssSelector not found: Class .free-preview and .paywalled-content must exist in HTML visible
  6. Fix: Google not indexing paywalled part: That's correct! Google intentionally skips paywalled part. Free preview part gets indexed

Bad practice to avoid: Showing full content to Googlebot but paywall to users without Schema = cloaking penalty. Always add isAccessibleForFree False if you block content with JavaScript paywall.

Important: For Blogger, you can hide paywalled content with simple JavaScript lock + Gumroad/Paystack button. But must still add Schema. Free preview should be 20-30% of article (300 words) for SEO. Don't set entire blog as paywalled - Google will de-index. Use Pages: /p/subscribe.html with Paystack payment link. For course content, use Course Schema from Post #55 + Paywall Schema together. For newsletter premium, same method works.