add

How to Add Job Posting Schema in Blogger

 Posting jobs without JobPosting Schema = invisible on Google Jobs. Schema = your job appears in Google's job search with logo + salary.

In this tutorial, you'll add JobPosting Schema to Blogger hiring pages. Follow along and you'll get listed in Google Jobs tab with rich results in 2025.

Step 1: Why JobPosting Schema Gets 4x More Applicants 2025

Google Jobs pulls 70% of clicks from Schema-enabled listings.

  1. Google Jobs tab: Schema required to appear in google.com/jobs search
  2. Rich cards: Shows company logo, salary range, location, job type in results
  3. Mobile alerts: Job seekers get push notifications for new Schema jobs
  4. Trust badge: Google shows "Apply on company site" with your logo

Image: Google Jobs showing job card with logo, $50k-$70k salary, Remote

Step 2: Create Job Page in Blogger First

Schema must match visible job post. Create page before adding code.

  1. Blogger → Pages → New Page → Title: "We're Hiring: Content Writer"
  2. URL: /p/content-writer-job.html
  3. Add visible content: Job title, company, location, salary, description, apply button
  4. Important: Include datePosted and validThrough on page

Step 3: Add JobPosting Schema to Blogger Job Page

Switch job page to "HTML" view → Paste at BOTTOM:

<script type="application/ld+json">
{
  "@context": "https://schema.org/",
  "@type": "JobPosting",
  "title": "Content Writer - SEO Blog",
  "description": "<p>We are hiring a Content Writer to create 3 SEO blog posts per week.</p><p>Responsibilities:</p><ul><li>Research keywords using Ahrefs</li><li>Write 1500+ word tutorials</li><li>Add Schema markup to posts</li><li>Optimize for AdSense</li></ul><p>Requirements: 2+ years SEO writing, Blogger experience preferred.</p>",
  "identifier": {
    "@type": "PropertyValue",
    "name": "Your Company Name",
    "value": "CW-2025-09"
  },
  "datePosted": "2025-10-02",
  "validThrough": "2025-11-02T23:59",
  "employmentType": "CONTRACTOR",
  "hiringOrganization": {
    "@type": "Organization",
    "name": "Your Blog Name",
    "sameAs": "https://yourblog.blogspot.com",
    "logo": "https://yourblog.blogspot.com/logo-200x200.png"
  },
  "jobLocation": {
    "@type": "Place",
    "address": {
      "@type": "PostalAddress",
      "streetAddress": "123 Allen Avenue",
      "addressLocality": "Lagos",
      "addressRegion": "Lagos State",
      "postalCode": "100001",
      "addressCountry": "NG"
    }
  },
  "jobLocationType": "TELECOMMUTE",
  "applicantLocationRequirements": {
    "@type": "Country",
    "name": "Nigeria"
  },
  "baseSalary": {
    "@type": "MonetaryAmount",
    "currency": "NGN",
    "value": {
      "@type": "QuantitativeValue",
      "minValue": 150000,
      "maxValue": 250000,
      "unitText": "MONTH"
    }
  },
  "directApply": true
}
</script>

Step 4: JobPosting Schema Required Fields 2025

FieldRequired?Rules
titleYesJob title only. No "Apply now!"
descriptionYesHTML allowed. Include duties + requirements
datePostedYesISO 8601: YYYY-MM-DD
validThroughYesExpiry date. Max 30 days from datePosted
hiringOrganizationYesCompany name + logo URL
jobLocationYesFull address. Use jobLocationType for remote
employmentTypeYesFULL_TIME, PART_TIME, CONTRACTOR, INTERN
baseSalaryRecommendedUse minValue + maxValue. Increases applies 40%

Step 5: Remote Job Schema Example

For remote jobs, use jobLocationType + applicantLocationRequirements:

"jobLocation": {
  "@type": "Place",
  "address": {
    "@type": "PostalAddress",
    "addressCountry": "NG"
  }
},
"jobLocationType": "TELECOMMUTE",
"applicantLocationRequirements": {
  "@type": "Country",
  "name": "Nigeria"
}

Step 6: Add Visible Apply Button to Match Schema

Google requires visible apply method. Add this to job page:

<div style="background:#e8f0fe;border:2px solid #1a73e8;padding:20px;border-radius:8px;margin:20px 0;">
<h2>Content Writer - SEO Blog</h2>
<p><strong>Company:</strong> Your Blog Name</p>
<p><strong>Location:</strong> Remote, Nigeria | <strong>Type:</strong> Contract</p>
<p><strong>Salary:</strong> ₦150,000 - ₦250,000 / month</p>
<p><strong>Posted:</strong> October 2, 2025 | <strong>Expires:</strong> November 2, 2025</p>
<p><strong>Description:</strong> Write 3 SEO blog posts per week. 2+ years experience required.</p>
<a href="mailto:careers@yourblog.com?subject=Content Writer Application" style="background:#34a853;color:#fff;padding:12px 24px;text-decoration:none;border-radius:4px;display:inline-block;margin-top:10px;">Apply via Email</a>
</div>

Step 7: Test JobPosting Schema + Get on Google Jobs

  1. Rich Results Test: search.google.com/test/rich-results → Enter URL → Must show "Job Posting" valid
  2. Job Posting Test: search.google.com/test/job-posting → Checks Google Jobs eligibility
  3. Search Console: Enhancements → Job postings → Monitor impressions
  4. Fix: "Missing field jobLocation" = Add full address OR jobLocationType: TELECOMMUTE
  5. Fix: "Expired job" = validThrough must be future date. Update every 30 days
  6. Fix: Job not in Google Jobs = Add directApply: true + visible apply button

Bad practice to avoid: Posting fake jobs or expired jobs with future validThrough date. Google bans sites for job spam. Only post real openings.

Important: JobPosting Schema expires after 30 days max. Repost with new datePosted if still hiring. Don't use on blog posts - only dedicated job pages. Salary is optional but boosts applies 40%. For international remote, use "applicantLocationRequirements": {"@type": "Country", "name": "Worldwide"}. Remove Schema after position filled or get manual action.

Post a Comment

0 Comments