No About page = AdSense rejection + no trust. Google ranks sites with real authors higher.
In this tutorial, you'll add an About page to Blogger that builds E-E-A-T and gets AdSense approved. Follow along and you'll look professional in 2025.
Step 1: Why About Page is Critical for Blogger 2025
Google + readers want to know who runs the blog. No About = no trust.
- AdSense requirement: Google checks About page before approving
- E-E-A-T SEO: Experience, Expertise, Authoritativeness, Trust = higher rankings
- Brand deals: Companies read About page before sponsoring you
- Readers: People buy from blogs they trust
Image: AdSense approval checklist showing About page required
Step 2: Create About Page in Blogger
- Blogger → Pages → New Page
- Title: About or About Us
- Permalink: Edit → Set to
/p/about.html - Switch to "Compose" view → Use template from Step 3 below
- Add real photo of yourself → Click "Publish"
Step 3: About Page Template for Blogger 2025
Copy this template. Replace [BRACKETS] with your info. Write in first person.
<h2>About [YourBlogName]</h2> <p><img src="YOUR-PHOTO-URL" alt="Your Name" style="float:right;width:200px;margin:0 0 15px 15px;border-radius:8px;"></p> <p>Hi, I'm [Your Name], founder of [YourBlogName].</p> <h3>My Story</h3> <p>I started [YourBlogName] in [Year] because [REASON YOU STARTED]. I was frustrated with [PROBLEM] so I created this blog to help people like you.</p> <h3>What You'll Find Here</h3> <p>On this blog, I share:</p> <ul> <li>[TOPIC 1] tutorials and guides</li> <li>[TOPIC 2] reviews and comparisons</li> <li>[TOPIC 3] tips from my [X] years of experience</li> </ul> <h3>My Credentials</h3> <p>I have [X] years experience in [NICHE]. I've been featured in [SITE1], [SITE2]. Over [X] readers trust my advice monthly.</p> <h3>Mission</h3> <p>My mission is to help [TARGET AUDIENCE] achieve [GOAL] without [PAIN POINT].</p> <h3>Contact Me</h3> <p>Questions? Email me at <strong>[youremail@gmail.com]</strong> or visit my <a href="/p/contact.html">Contact Page</a>.</p> <h3>Follow Me</h3> <p>Twitter: @YourHandle | Instagram: @YourHandle | LinkedIn: Your Name</p>
Step 4: About Page E-E-A-T Checklist
| E-E-A-T Element | What to Add | Example |
| Experience | Years in niche, personal story | "Blogging since 2018, failed 3 times" |
| Expertise | Certifications, skills, results | "Google Analytics Certified, 500k views" |
| Authoritativeness | Featured in, backlinks, mentions | "Featured in Forbes, Backlinko" |
| Trust | Real photo, email, address | Your face photo + Gmail contact |
Step 5: Add About Page to Menu + Schema
- Menu: Layout → Pages gadget → Edit → Check "About" → Save
- Footer: Layout → Footer → Add Gadget → Pages → About → Save
- Schema: Add Person schema to tell Google who you are:
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "Person",
"name": "Your Name",
"url": "https://www.yourdomain.com/p/about.html",
"image": "YOUR-PHOTO-URL",
"sameAs": [
"https://twitter.com/YourHandle",
"https://linkedin.com/in/YourName"
],
"jobTitle": "Blogger",
"worksFor": {
"@type": "Organization",
"name": "YourBlogName"
}
}
</script>
Bad practice to avoid: Fake photo, fake story, or copying About page. Google checks. One stock photo = trust gone.
Important: Update About page yearly. Add new achievements. Link to About page from author bio under posts. 3 legal pages + About = AdSense starter pack.
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