Product reviews without Pros and Cons Schema = plain review. With Schema = stars + price + ✅ Pros + ❌ Cons in Google.

In this tutorial, you'll add Product Schema with pros and cons to Blogger. Follow along and you'll get Google's new Pros and Cons rich snippet in 2025.

Step 1: Why Pros and Cons Schema Wins Product SEO 2025

Google launched dedicated Pros/Cons boxes for product reviews in 2024.

  1. Pros and Cons box: Shows 2-column green ✅ and red ❌ list directly in search
  2. Stars + price + stock: Shows ★★★★☆ + $199 + In Stock under title
  3. Top 10% badge: Best reviews with pros/cons get "High quality review" label
  4. 80% higher CTR: Pros/Cons snippet dominates mobile search

Image: Google showing Tecno Camon 20 review with 4.6 stars, $199, Pros: Great camera, Long battery, Cons: No 5G

Step 2: Add Product Schema with Pros and Cons

Paste this in post HTML editor BELOW your review.

  1. Posts → Edit Product Review → Switch to "HTML" view → Paste at BOTTOM:
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Product",
  "name": "Tecno Camon 20 Pro 5G",
  "image": [
    "https://yourblog.blogspot.com/tecno-camon-20-front.jpg",
    "https://yourblog.blogspot.com/tecno-camon-20-back.jpg",
    "https://yourblog.blogspot.com/tecno-camon-20-camera-sample.jpg"
  ],
  "description": "Tecno Camon 20 Pro 5G review after 30 days use. 64MP camera with OIS, 8GB RAM, 256GB storage, 5000mAh battery, 6.67 inch AMOLED 120Hz display. Best camera phone under $250 in Nigeria.",
  "brand": {
    "@type": "Brand",
    "name": "Tecno"
  },
  "sku": "CAMON20PRO5G-256",
  "mpn": "CK8n",
  "offers": {
    "@type": "Offer",
    "url": "https://yourblog.blogspot.com/tecno-camon-20-pro-review.html",
    "priceCurrency": "USD",
    "price": "199",
    "priceValidUntil": "2025-12-31",
    "availability": "https://schema.org/InStock",
    "itemCondition": "https://schema.org/NewCondition",
    "seller": {
      "@type": "Organization",
      "name": "Slot Nigeria"
    }
  },
  "aggregateRating": {
    "@type": "AggregateRating",
    "ratingValue": "4.6",
    "reviewCount": "342",
    "bestRating": "5"
  },
  "review": {
    "@type": "Review",
    "author": {
      "@type": "Person",
      "name": "Your Name"
    },
    "datePublished": "2025-10-20",
    "reviewRating": {
      "@type": "Rating",
      "ratingValue": "4",
      "bestRating": "5"
    },
    "reviewBody": "After 30 days with Tecno Camon 20 Pro 5G, I am impressed. Camera with OIS is flagship level, battery lasts 2 days, 120Hz AMOLED is smooth. Charging is fast 33W. Only downside is no wireless charging and bloatware. Best under $250.",
    "positiveNotes": {
      "@type": "ItemList",
      "itemListElement": [
        {
          "@type": "ListItem",
          "position": 1,
          "name": "Excellent 64MP camera with OIS - best under $250"
        },
        {
          "@type": "ListItem",
          "position": 2,
          "name": "Long 5000mAh battery lasts 2 days heavy use"
        },
        {
          "@type": "ListItem",
          "position": 3,
          "name": "Beautiful 120Hz AMOLED display"
        },
        {
          "@type": "ListItem",
          "position": 4,
          "name": "8GB RAM + 256GB storage - no lag"
        }
      ]
    },
    "negativeNotes": {
      "@type": "ItemList",
      "itemListElement": [
        {
          "@type": "ListItem",
          "position": 1,
          "name": "No wireless charging"
        },
        {
          "@type": "ListItem",
          "position": 2,
          "name": "Pre-installed bloatware apps"
        },
        {
          "@type": "ListItem",
          "position": 3,
          "name": "No IP water resistance rating"
        }
      ]
    }
  }
}
</script>

Step 3: Pros and Cons Rules for Google 2025

Google rejects fake or short pros/cons.

Rule Requirement Example
Minimum items 2 pros + 1 con minimum 4 pros + 3 cons ideal
Max items Max 6 pros + 6 cons Google shows max 4 each
Length Each point 10-80 characters "Excellent camera with OIS" OK, "Good" too short
Must be visible Same pros/cons in post text Add visible Pros/Cons box
Balanced Must have at least 1 con Only pros = spam flag

Step 4: Add Visible Pros and Cons Box That Matches Schema

Schema must match visible box. Add this in Compose view:

<div style="display:grid;grid-template-columns:1fr 1fr;gap:15px;margin:20px 0;">
<div style="background:#e6f4ea;border:1px solid #34a853;border-radius:8px;padding:15px;">
<h3 style="color:#137333;margin-top:0;">✅ Pros</h3>
<ul style="margin:0;padding-left:20px;">
<li>Excellent 64MP camera with OIS - best under $250</li>
<li>Long 5000mAh battery lasts 2 days heavy use</li>
<li>Beautiful 120Hz AMOLED display</li>
<li>8GB RAM + 256GB storage - no lag</li>
</ul>
</div>
<div style="background:#fce8e6;border:1px solid #c5221f;border-radius:8px;padding:15px;">
<h3 style="color:#a50e0e;margin-top:0;">❌ Cons</h3>
<ul style="margin:0;padding-left:20px;">
<li>No wireless charging</li>
<li>Pre-installed bloatware apps</li>
<li>No IP water resistance rating</li>
</ul>
</div>
</div>
<div style="background:#fff;border:2px solid #dadce0;padding:15px;border-radius:8px;text-align:center;margin:20px 0;">
<h3 style="margin:0;">Tecno Camon 20 Pro 5G</h3>
<p style="font-size:24px;margin:5px 0;">★★★★☆ 4.6/5 (342 reviews)</p>
<p style="font-size:20px;margin:5px 0;font-weight:bold;">$199 - In Stock at Slot</p>
</div>

Step 5: Test Pros and Cons Schema + Fix Errors

  1. Rich Results Test: search.google.com/test/rich-results → Enter URL → Must show "Product" + "Pros and Cons" valid
  2. Google Search Console: Enhancements → Products → Must show no errors
  3. Fix: Pros/Cons not showing: Must have positiveNotes + negativeNotes inside Review, not Product. Check spelling exact
  4. Fix: Rating missing: Need aggregateRating + reviewRating both. reviewRating is YOUR rating, aggregateRating is average
  5. Fix: Price not showing: offers must have price, priceCurrency, availability, valid priceValidUntil future date
  6. Live test: Google your product name + review → Pros/Cons box appears in 1-2 weeks if visible box matches Schema

Bad practice to avoid: Adding Pros/Cons for non-product posts like "How to make money blogging". Only for physical products, software, apps that user can buy. Fake pros/cons not in visible text = manual penalty.

Important: For affiliate reviews, keep offers.url as your review URL, not affiliate link. Add affiliate link in visible button separately. Update priceValidUntil every 6 months. For free apps, use price 0. For Nigerian market, use USD and NGN both: priceCurrency USD but mention ₦ equivalent in description. Use 3+ images - front, back, in-hand for better rich snippet.