Tech blogs without Software App Schema = plain blue link for app reviews. With Schema = Google shows rating, price, OS, download button directly in search.

In this tutorial, you'll add SoftwareApplication and VideoGame Schema to Blogger tech posts. Follow along and you'll get app rich results that beat big tech sites in 2025.

Step 1: Why Software App Schema Wins Tech Traffic 2025

Google shows app packs only for SoftwareApplication Schema.

  1. App rich result: Shows ⭐4.8 rating + 10M downloads + Free + Android/iOS + Install button
  2. Video Game carousel: Shows game cards with platform, genre, rating for Top 10 games
  3. Beat big sites: TechCrunch, GSMArena use this - you can outrank with better Schema
  4. Affiliate clicks: Price + Offer Schema = "Free" or "$2.99" shows, CTR 3x

Image: Google search for "Best video editing apps" showing app rich results with stars, price, OS

Step 2: Add Software App Schema to Blogger App Review Post

Use for: CapCut, Canva, WhatsApp, any app review. Paste at BOTTOM of post in HTML view:

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "SoftwareApplication",
  "name": "CapCut - Video Editor",
  "alternateName": "CapCut Video Editing App",
  "description": "Free all-in-one video editing app for TikTok, Reels, YouTube Shorts. 500M+ downloads, no watermark, templates, AI tools, 4K export. Best for beginners in 2025.",
  "applicationCategory": "MultimediaApplication",
  "applicationSubCategory": "Video Editing",
  "operatingSystem": "Android, iOS, Windows, macOS",
  "operatingSystem": ["Android 8.0+", "iOS 14.0+", "Windows 10+", "macOS 10.15+"],
  "offers": {
    "@type": "Offer",
    "price": "0",
    "priceCurrency": "USD",
    "availability": "https://schema.org/InStock",
    "category": "Free"
  },
  "aggregateRating": {
    "@type": "AggregateRating",
    "ratingValue": "4.7",
    "ratingCount": "15200000",
    "reviewCount": "1250000",
    "bestRating": "5",
    "worstRating": "1"
  },
  "author": {
    "@type": "Person",
    "@id": "https://yourblog.blogspot.com/#person",
    "name": "Your Name"
  },
  "publisher": {
    "@id": "https://yourblog.blogspot.com/#organization"
  },
  "image": "https://yourblog.blogspot.com/capcut-app-review-2025.jpg",
  "screenshot": [
    "https://yourblog.blogspot.com/capcut-screenshot-1.jpg",
    "https://yourblog.blogspot.com/capcut-screenshot-2.jpg"
  ],
  "softwareVersion": "12.5.0",
  "fileSize": "250MB",
  "downloadUrl": "https://play.google.com/store/apps/details?id=com.lemon.lvoverseas",
  "installUrl": "https://play.google.com/store/apps/details?id=com.lemon.lvoverseas",
  "featureList": "No watermark, 4K export, AI captions, Templates, Keyframe animation, Chroma key",
  "contentRating": "Everyone",
  "isAccessibleForFree": true
}
</script>

Step 3: Add Video Game Schema to Blogger Game Review Post

For game reviews, Top 10 games lists:

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "VideoGame",
  "name": "GTA 6 - Grand Theft Auto VI",
  "alternateName": "Grand Theft Auto 6",
  "description": "Most anticipated open-world game 2025. Vice City, 2 protagonists, 70-hour story, online mode. Release Nov 2025 for PS5, Xbox Series X.",
  "genre": ["Action-adventure", "Open World"],
  "gamePlatform": ["PlayStation 5", "Xbox Series X", "PC"],
  "applicationCategory": "Game",
  "operatingSystem": "PS5, Xbox Series X/S, Windows 11",
  "publisher": {
    "@type": "Organization",
    "name": "Rockstar Games"
  },
  "author": {
    "@type": "Person",
    "@id": "https://yourblog.blogspot.com/#person",
    "name": "Your Name"
  },
  "image": "https://yourblog.blogspot.com/gta-6-review.jpg",
  "trailer": {
    "@type": "VideoObject",
    "name": "GTA 6 Official Trailer",
    "embedUrl": "https://www.youtube.com/embed/QdBZY2fkU-0",
    "thumbnailUrl": "https://yourblog.blogspot.com/gta-6-trailer-thumb.jpg",
    "uploadDate": "2025-11T08:00:00+01:00"
  },
  "aggregateRating": {
    "@type": "AggregateRating",
    "ratingValue": "4.9",
    "ratingCount": "85000",
    "bestRating": "5",
    "worstRating": "1"
  },
  "offers": {
    "@type": "Offer",
    "price": "69.99",
    "priceCurrency": "USD",
    "availability": "https://schema.org/PreOrder",
    "availableAtOrFrom": "https://store.playstation.com/gta-6"
  },
  "contentRating": "Mature 18+",
  "numberOfPlayers": {
    "@type": "QuantitativeValue",
    "value": "1-30 online"
  },
  "cheatCode": {
    "@type": "CreativeWork",
    "text": "No official cheat codes yet for GTA 6"
  }
}
</script>

Step 4: Top 10 Apps/Games - Combine with Carousel Schema

For Top 10 lists, use ItemList + SoftwareApplication inside:

"itemListElement": [
  {
    "@type": "ListItem",
    "position": 1,
    "item": {
      "@type": "SoftwareApplication",
      "name": "CapCut",
      "aggregateRating": {"@type": "AggregateRating","ratingValue": "4.7","ratingCount": "15200000"},
      "offers": {"@type": "Offer","price": "0","priceCurrency": "USD"}
    }
  },
  {
    "@type": "ListItem",
    "position": 2,
    "item": {
      "@type": "SoftwareApplication",
      "name": "VN Video Editor",
      "aggregateRating": {"@type": "AggregateRating","ratingValue": "4.6","ratingCount": "5000000"},
      "offers": {"@type": "Offer","price": "0","priceCurrency": "USD"}
    }
  }
]

Step 5: Visible App Box That Matches Schema - For Higher CTR

<div style="border:1px solid #dadce0;border-radius:12px;padding:20px;display:flex;gap:20px;margin:20px 0;background:#fff;">
<img src="https://yourblog.blogspot.com/capcut-logo.png" alt="CapCut" style="width:80px;height:80px;border-radius:16px;" />
<div style="flex:1;">
<h3 style="margin:0 0 5px 0;">CapCut - Video Editor <span style="background:#e8f0fe;color:#1a73e8;padding:2px 8px;border-radius:12px;font-size:12px;">Editor's Choice</span></h3>
<p style="margin:5px 0;font-size:14px;color:#5f6368;">★ 4.7 • 15M reviews • Free • Android, iOS, PC</p>
<p style="margin:10px 0;font-size:14px;">Best free video editor with no watermark, 4K export, AI captions. Perfect for TikTok, Reels.</p>
<div style="display:flex;gap:10px;margin-top:10px;">
<a href="https://play.google.com/store/apps/details?id=com.lemon.lvoverseas" style="background:#01875f;color:#fff;padding:8px 20px;border-radius:20px;text-decoration:none;font-weight:bold;font-size:14px;">⬇ Download Free</a>
<a href="#capcut-full-review" style="border:1px solid #dadce0;padding:8px 20px;border-radius:20px;text-decoration:none;color:#202124;font-size:14px;">Read Review</a>
</div>
</div>
</div>

Step 6: Test Software App Schema + Fix Errors

  1. Rich Results Test: search.google.com/test/rich-results → Enter app review URL → Must show Software App valid with rating, price, OS
  2. Schema Validator: validator.schema.org → Check operatingSystem must be text like "Android, iOS" not just "Android". applicationCategory must be from list: GameApplication, MultimediaApplication, etc.
  3. Fix: aggregateRating error: ratingCount must be real number from Play Store, not fake. Use exact Play Store ratingCount. For new apps, remove aggregateRating until 10+ ratings
  4. Fix: price 0 vs Free: Use price "0" + category "Free" for free apps. Don't use "Free" as price - must be numeric 0
  5. Fix: Video Game platform: gamePlatform must be array ["PlayStation 5", "Xbox", "PC"] not single string

Bad practice to avoid: Adding SoftwareApplication Schema to blog post about "how to use CapCut" tutorial - that's HowTo Schema. SoftwareApplication only for app REVIEW posts where app is main entity. For tutorial, use HowTo + mention SoftwareApplication in about.

Important: This opens new traffic source: App + Game keywords have 10x volume vs Blogger SEO keywords. Example: "CapCut for PC" = 50k searches vs "Blogger SEO" = 1k. Combine with ItemList Top 10 Best Video Editing Apps to get carousel swipe results. For affiliate, use downloadUrl with your affiliate if app has program, or AdSense auto shows install button and you earn from clicks. Add video trailer VideoObject inside VideoGame for video rich result. Update softwareVersion monthly for freshness.